{"id":67356,"date":"2018-10-14T17:22:05","date_gmt":"2018-10-14T15:22:05","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/nouveau-logo-uber-2018"},"modified":"2023-06-29T16:17:23","modified_gmt":"2023-06-29T14:17:23","slug":"new-logo-uber-2018","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/logo-news\/new-logo-uber-2018","title":{"rendered":"Uber’s new visual identity doesn’t transport anyone!"},"content":{"rendered":"
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Launched in 2009, Uber needs no introduction. With over 15 million rides per day, the transportation platform has become a must-have. It is also known for having sadly inspired the term \"Uberization<\/a>\"! Today, Uber<\/strong> unveils its new<\/strong> logo<\/strong>.<\/p>\n

There is hope<\/h2>\n

With a presence in over 660 cities worldwide and 65 countries, Uber<\/strong><\/a> had to adopt an international communication style that was clear and recognizable across all cultures and languages.<\/p>\n

Surprisingly, in 2016, Uber's logo<\/strong> had already been rebranded internally with a \"fatter\", more imposing new identity<\/strong>, embroidering a story around bits and atoms. A slightly zany and complicated design<\/strong> that didn't necessarily fit with the brand's mission.<\/p>\n

Just two years later, after a number of scandals still fresh in the memory, Uber approached the Wolff Olins<\/a> agency to come up with a new logo and identity<\/strong>, and get back on the right foot. The objectives were clear: to enhance the brand's value by building on its strengths: the color black, the familiar name, the U, and the iconic word Uber.<\/strong><\/p>\n

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