{"id":63395,"date":"2022-10-12T11:42:02","date_gmt":"2022-10-12T09:42:02","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/citroen-histoire-du-nouveau-logo-chevrons"},"modified":"2022-11-02T16:44:10","modified_gmt":"2022-11-02T15:44:10","slug":"back-to-the-future-new-citroen-logo","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/logo-news\/back-to-the-future-new-citroen-logo","title":{"rendered":"Back to the future for the new Citro\u00ebn logo"},"content":{"rendered":"

Following Peugeot<\/a> and Renault<\/a> in 2021, Citro\u00ebn recently unveiled its logo of the future<\/strong>, which honors, like its competitors, a logo of the past, for use in all digital.<\/p>\n

\"Citroe\u0308n-nouveau-logo\"<\/a><\/h2>\n

A look back at the Citro\u00ebn logos<\/h2>\n

After 103 years of Citro\u00ebn's existence, the new 2022 badge is the brand's 10th logo; a reinterpretation by the Stellantis Design Studio<\/a><\/strong> (the graphic agency of the car manufacturing group<\/a> that includes Citro\u00ebn, Ram, Opel, Maserati, Ds, Lancia, Peugeot, Jeep, Chrystler, Alfa Romeo...) of the 1919 oval with two chevrons.<\/p>\n

\"evolution-logos-citroen\"<\/a><\/p>\n

On the very first Citro\u00ebn logo of 1919<\/strong>, the famous arrows are inspired by the double herringbone-shaped Polish metal gear system of the early 20th century, which the founder Andr\u00e9 Citro\u00ebn<\/a> (still a student) discovered during a visit to his family in Poland. He bought the patent and used the system in French factories. He owes his success to these quieter gears and makes them his brand symbol. Citro\u00ebn was a forerunner in many areas<\/strong>, with the first industrialized car in Europe, the Type A in 1919, floating engines, front-wheel drive in 1934, the very small front-wheel drive car with the 2CV, and the hydropneumatic \"anti-tapcul\" suspension (as announced by Jacques S\u00e9gu\u00e9la in the GS advertisement in 1978), the first crossings of the Sahara in a motorized vehicle in 1922 and then of the African continent in a 2CV in 1978, toys for children (small cars and garages), show advertising or an electric car that can be rented without a license. ... in the shape of a toaster; the Citro\u00ebn ami<\/a> launched in 2020.<\/p>\n

\"chevrons-citroen-logo\"<\/a><\/p>\n

The symbol of the 2 chevrons also reminds us of the insignia of military ranks<\/strong>, notably the corporal, in red, or the sergeant. The first Citro\u00ebn logo appeared just after the First World War, and although it owes its official origin to the gears, one wonders if it might not also be a nod to Citro\u00ebn's career as a second lieutenant<\/strong> during his studies at the Polytechnique and to the prosperous post-war years?<\/p>\n

\"\"<\/p>\n

In any case, the yellow color is first present on the chevrons, accompanied by a dark blue, which comes either to divert the arrows or in the background of the oval, until 1936. Citro\u00ebn also used a swan logo for a time when the floating engine was created in 1932 on the Rosalie. The swan is quickly abandoned before returning to the chevrons with this time, in 1959, the oval in the horizontal and the golden or yellow chevrons, not parallel and coming out of the oval.<\/p>\n

\"evolution-logos-citroen\"<\/a><\/p>\n

\"logo-1932-citroen-Rosalie-cygne-moteur-flottant\"<\/a>
\nThe Rosalie and its swan logo, in 1932 (source: Citro\u00ebn website)<\/span><\/p>\n

In 1966, the blue square appears on the oval and the chevrons. In 1985 these same arrows were flattened and drawn in white on a red background, and the \"wild chevrons see red\"<\/strong> as announced in the S\u00e9gu\u00e9la advertisement, to increase the brand's visibility.<\/p>\n