{"id":47533,"date":"2021-01-06T22:59:30","date_gmt":"2021-01-06T20:59:30","guid":{"rendered":"https:\/\/www.grapheine.com\/?p=47533"},"modified":"2021-01-06T22:59:30","modified_gmt":"2021-01-06T20:59:30","slug":"cia-brand-new-identity","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/logo-news\/cia-brand-new-identity","title":{"rendered":"The CIA gets a new identity!"},"content":{"rendered":"

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On 4 January, the CIA unveiled a new logo and a new identity to mark the transition to 2021.<\/p>\n

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It was time to dust off the old office, institutional and boring, blocked in the 2000s. The old CIA website<\/strong> was in classic (very Windows) colours, full of text, and was not really adapted to smart phones.<\/p>\n

It's done, but critics now reproach the central American intelligence agency for having the look of a Berlin underground techno festival, or Netflix series... This may be more fun and more \"2021\", but it doesn't quite fit in with what one would expect from the secret service. But hey, between us, who would you apply to between these two versions of the site? If you are 20 or 30 years old, probably on the right, on the new version. We can say that the mission is a success. In terms of information distribution, it's simple and efficient.<\/p>\n

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Minority Report<\/h2>\n

This decision was made by a woman. But not just any decision. Gina Haspel has been director of the CIA<\/strong> since 2018. In 2019, a report showed that the agency employed only 26.5% minority (non-white) employees. The first woman to head the CIA, Haspel says she wants to move forward: \"We must learn from the past, but we cannot dwell on the past\". The current American context, with the Black Lives Matter movements, among others, questioning white privilege and the social inequalities that stem from it (which we have discussed in this article<\/a>), may also have a lot to do with it.<\/p>\n

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\nGina Haspel. She looks nice - the most powerful woman in the United States.<\/span><\/p>\n

In any case, the overhaul of the CIA website<\/strong> is the result of a commitment launched a few months ago, initiated by the creation of an instagram<\/a> account on 25 April 2019 (which already has 358k subscribers) and a series of advertisements on streaming platforms. The aim of this campaign is to attract and recruit young people and people from all cultures and backgrounds.<\/strong><\/p>\n

On the new website, in white on a black background, portraits of women and men, the \"heroes\", stand out. Despite the desire to reach a very wide audience, the result - as always - is a bit like a B series. With a very bold casting.<\/p>\n

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Oh no, sorry, we made a mistake. There you are.<\/p>\n

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