{"id":39074,"date":"2019-05-22T11:02:28","date_gmt":"2019-05-22T09:02:28","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/republique-marketing-evenementiel"},"modified":"2021-06-22T16:48:04","modified_gmt":"2021-06-22T14:48:04","slug":"republique-street-events-marketing","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/graphic-design-en\/republique-street-events-marketing","title":{"rendered":"R\u00e9publique Grol\u00e9e-Carnot or the art of creating the event"},"content":{"rendered":"

\"Branding<\/p>\n

A vibrant and creative identity<\/h2>\n

Graph\u00e9ine designed the brand identity of \"R\u00e9publique - Grol\u00e9e-Carnot\". The ambition was to bring together Lyon's three main shopping streets under the same banner, and to make it an essential destination.<\/p>\n

Discover the brand identity case study.<\/a><\/p>\n

\"Rue<\/h2>\n

The art of creating the event!<\/h2>\n

In parallel with our graphic work, our colleagues from the agency \"Les Gens et vous<\/a>\" took care of all the activations of this brand. Accompanied by the talented Tetro<\/a> agency, they have set up a series of commercial activities that go off the beaten track.<\/p>\n

Thanks to their know-how, new and interactive experiences have been created, such as a giant fresco, a floating garden or a huge ball pool<\/strong> in the fountain in Place de la R\u00e9publique.<\/p>\n

\"fresque<\/p>\n

A giant participative fresco on the place de la R\u00e9publique<\/h2>\n

In March 2018, the first major action took place. More than 7,000 Lyonnais have created a huge 500 m\u00b2 ephemeral mosaic fresco designed by the Brazilian artist Fernando Volken Togni on Place de la R\u00e9publique. This work required more than 22,000 tiles.<\/p>\n

In the end, it only took 48 hours to reveal this work! The result was simply impressive!<\/p>\n