{"id":33085,"date":"2015-09-25T07:41:01","date_gmt":"2015-09-25T05:41:01","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/brand-new-conferences-day-1"},"modified":"2022-02-04T10:19:19","modified_gmt":"2022-02-04T09:19:19","slug":"brand-new-conferences-day-1","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/news-agency\/brand-new-conferences-day-1","title":{"rendered":"2015 Brand New Conference in New York – Day 1"},"content":{"rendered":"

\"grapheine-love-new-york\"<\/a><\/p>\n

Big apple a day, brand's doctors\u00a0far away\u00a0!<\/h2>\n

Graph\u00e9ine moves to New York for the 2015\u00a0Brand New Conference. An event we used to watch in a webcast. This year, we wanted to share a \"big apple\" with the whole team.\u00a0We'll try to share it with you a little bit.<\/p>\n

\"giphy\"<\/a><\/p>\n

7:30am:<\/strong> First of all, like Newton, we discover gravity by taking a blow of \"Big Apple\" on the head. None of us had had a chance to visit New York before this trip. Getting out of the subway in the Tribeca district to go to the conferences, we play the good tourists, looking up at the sky cut out in parallelograms between 2 buildings. Besides, it's indian summer.<\/p>\n

\"New<\/a><\/p>\n

\"IMGP5249\"<\/a><\/p>\n

\"badge-bnconf\"<\/a><\/p>\n

8:30am:<\/strong> We collect our pretty handmade badges, accompanied by a bag filled with a batch of sponsored goodies.<\/p>\n

\"sac-bnconf\"<\/a><\/p>\n

Let's go for two intense days of conferences, meetings and torticollis (looking at skyscrapers!).<\/p>\n

\"Hofler\"<\/a><\/p>\n

Jonathan Hoefler, without fuss.<\/h2>\n

9:30am:<\/strong> Jonathan Hoefler<\/a>, font designer since 1989. His company Hoefler & Co. is at the origin of one of the most famous font libraries.\u00a0We can quote Knockout, Gotham, Mercury, and Archer. H & Co also produces custom corporate typefaces.<\/p>\n

Hoefler received the Charles Peignot Prize<\/a> in 2002 for his outstanding contribution to type design. By the way we can mention two french winners among the 9 winners of this prestigious prize,\u00a0Claude\u00a0Mediavilla<\/a> in 1982, and\u00a0Jean-Fran\u00e7ois Porchez<\/a> in 1998!<\/p>\n

Jonathan Hoefler's presentation was very serious, effective and promotional. He unrolled a methodical plan to choose the right typography for a branding project, and especially how to sell it to his clients! However, everyone had in mind the famous eviction of Tobias Frere-Jones<\/a> the former partner... but the thorny subject was not addressed.<\/p>\n

\"apeloig-bnconf\"<\/a><\/p>\n

Philippe Apeloig, french touch<\/h2>\n

10:30am:<\/strong> Philippe Apeloig<\/a>, former student of the ESAA Duperr\u00e9 (Hey ! Graph\u00e9ine was also born there !), began his career at the Mus\u00e9e d'Orsay in 1985. With a grant from the Department of Foreign Affairs, he moved to Los Angeles to work withApril Greiman<\/a>. A small tour through the Villa Medici in Rome where he draws his \"Octobre<\/a>\" font. Since then he has created a series of visual identities for numerous cultural institutions (Mus\u00e9es de France, Petit palais, Th\u00e9\u00e2tre du Ch\u00e2telet...).<\/p>\n

His work made a big impression on the American public, the minimalism of his work taking a childish posture at the turn of an animation. In the portrait drawn by the organizers, Philippe Apeloig would be \"like a kid entering a candy store, and who would take 15 minutes to choose the only candy that would suit her !\"<\/em><\/p>\n

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