{"id":33029,"date":"2017-11-27T19:30:13","date_gmt":"2017-11-27T17:30:13","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/nouvelle-identite-ebay"},"modified":"2018-06-13T20:27:32","modified_gmt":"2018-06-13T18:27:32","slug":"new-identity-new-logo-for-ebay","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay","title":{"rendered":"ebay&#8217;s new identity ebayit nobody!"},"content":{"rendered":"<h2>ebay gets a new look<\/h2>\n<p>ebay reveals its new visual identity. It's clean. It's corporate. But what the hell it's boring.<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/logo-ebay-2017-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29199\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/logo-ebay-2017-1-800x185.gif\" alt=\"logo-ebay-2017\" width=\"800\" height=\"185\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/logo-ebay-2017-1-800x185.gif 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/logo-ebay-2017-1-768x177.gif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>We owe this redesign to the agency\u00a0<a href=\"http:\/\/form-and.com\/\" target=\"_blank\" rel=\"noopener\">Form&amp;<\/a> (that deleted the project from its site, who knows why?).<br \/>\nPresentation of this new \"revolutionary graphics system that redefines a new era of connection\", as the agency imagines.<br \/>\nThe ebay site is apparently being updated, since the logo still appears in color at the time this article was written.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/site-web.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29196 size-full\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/site-web.gif\" alt=\"ebay-nouveau-site\" width=\"850\" height=\"314\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_00.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29184\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_00-800x333.jpg\" alt=\"logo-ebay-2017\" width=\"800\" height=\"333\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_00-800x333.jpg 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_00-768x319.jpg 768w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_00.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29191\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_01-800x533.jpg\" alt=\"logo-ebay-2017\" width=\"800\" height=\"533\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_01-800x533.jpg 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_01-768x511.jpg 768w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_01.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/h2>\n<h2><\/h2>\n<h2>A swiss font<\/h2>\n<p>On the side of the <strong>new<\/strong> <strong>ebay<\/strong> <strong>logo<\/strong>, no great revolution. The swiss typeface <strong>Market<\/strong> <strong>Sans<\/strong> has been adopted, for its \"modern, attractive and optimistic side\" the agency explains.<\/p>\n<p><iframe loading=\"lazy\" title=\"Market Sans\" src=\"https:\/\/player.vimeo.com\/video\/221101134?h=bffd4c1403&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/market-sans.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29195\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/market-sans-800x480.png\" alt=\"\" width=\"800\" height=\"480\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/market-sans-800x480.png 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/market-sans-768x461.png 768w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/market-sans.png 1440w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29189 size-full\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_logo_colors.gif\" alt=\"logo-ebay-2017\" width=\"1000\" height=\"600\" \/><\/p>\n<h2>So close, and already so far away...<\/h2>\n<p>The letters are now separated by a pixel (unless it is an error on the presentation images) and one wonders a little why!<\/p>\n<p>According to us, they are not far enough apart to breathe, but close enough for us to think that the result would have been better if they had touched like before. Anyway, it's not very frank! A bit like those couple pictures that seem so close... but already so far away!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29390\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/si-loin-si-proche-800x715.jpg\" alt=\"\" width=\"800\" height=\"715\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/si-loin-si-proche.jpg 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/si-loin-si-proche-768x686.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The biggest change comes from the <strong>appearance of a multicoloured palette<\/strong>. We move from the old coloured ebay logo to a graphic system with complementary tones, arranged on a grid that recalls the shape of a shelf or stacked packages. According to Form&amp;, it is \"a system where the logo becomes the symbol of ebay's diversity\".<\/p>\n<p>This graphic system allows to create a graphic block-Mondrian 3.0 schema<strong> very adapted for the web<\/strong>, and all in all rather tendency today #instalife. As for the choice of colours, it reminds us of\u00a0<a href=\"https:\/\/www.grapheine.com\/actulogo\/nouveau-logo-deliveroo\" target=\"_blank\" rel=\"noopener\">Deliveroo<\/a>, or <a href=\"https:\/\/www.dropbox.com\/branding\">Dropbox<\/a> in its <strong>bold<\/strong> <strong>style<\/strong>. Still, this choice echoes their latest campaign \"Fill your cart with color\".<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29188 size-full\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid.gif\" alt=\"logo-ebay-2017\" width=\"1000\" height=\"563\" \/><\/a><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ZBcl7oqKtvE<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_ad.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29185\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-800x450.jpg\" alt=\"logo-ebay-2017\" width=\"800\" height=\"450\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-800x450.jpg 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-768x432.jpg 768w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_ad.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29187\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-800x750.jpg\" alt=\"\" width=\"800\" height=\"750\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-800x750.jpg 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-768x720.jpg 768w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_various.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29193 size-full\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_various.gif\" alt=\"\" width=\"1500\" height=\"938\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_website.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29194\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_website-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_website-800x450.jpg 800w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_website-768x432.jpg 768w, https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_website.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>One world, one brand!<\/h2>\n<p>In 2012, ebay had already removed much of its identity (the letters that \"danced\").<br \/>\nThis time, it's the diversity of colors that disappears!\u00a0Finally, <strong>what is the uniqueness of ebay<\/strong> compared to Spotify, Deliveroo, or Dropbox?<\/p>\n<p>One can (it is necessary!) regret the lack of roughness, these accidents which make the singularity of the signs and which preserve the trace of a singular history.\u00a0With its unlimited means, ebay could probably have told us a story with a little more thickness... a little more unexpected or simply poetry...<\/p>\n<p>By addressing millions of customers around the world, we can understand their desire to seek common sense more than singularity. But how sad this globalized world will be when all brands are composed in \"Helevetica-like\"!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/uploads.disquscdn.com\/images\/d52e4472a762a06465e9c863d3368bbd52fd34c8a6450f231a25f7b7d227210d.gif\" alt=\"\" width=\"814\" height=\"533\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ebay reveals its new visual identity, with taste of already (too) seen!<br \/>\nIt&#8217;s clean. It&#8217;s corporate. But what the hell it&#8217;s boring.<\/p>\n","protected":false},"author":45,"featured_media":29189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1681],"tags":[9650,9651,9652],"class_list":["post-33029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-news","tag-ebay-en","tag-lifting-logo-en","tag-web-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ebay&#039;s new identity ebayit nobody! - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Ebay reveals its new visual identity, with taste of already (too) seen!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ebay&#039;s new identity ebayit nobody!\" \/>\n<meta property=\"og:description\" content=\"Ebay reveals its new visual identity, with taste of already (too) seen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-27T17:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-13T18:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_logo_colors.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Tiphaine graph\u00e9ine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiphaine graph\u00e9ine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay\"},\"author\":{\"name\":\"Tiphaine graph\u00e9ine\",\"@id\":\"https:\/\/old.grapheine.com\/#\/schema\/person\/d72df144b365169c620dd1e6cf38943e\"},\"headline\":\"ebay&#8217;s new identity ebayit nobody!\",\"datePublished\":\"2017-11-27T17:30:13+00:00\",\"dateModified\":\"2018-06-13T18:27:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay\"},\"wordCount\":452,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/old.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.grapheine.com\/wp-content\/uploads\/2017\/11\/ebay_2017_logo_colors.gif\",\"keywords\":[\"ebay\",\"lifting logo\",\"web\"],\"articleSection\":[\"Logo news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay\",\"url\":\"https:\/\/old.grapheine.com\/en\/logo-news\/new-identity-new-logo-for-ebay\",\"name\":\"ebay's new identity ebayit nobody! 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