{"id":23231,"date":"2016-09-07T10:42:44","date_gmt":"2016-09-07T08:42:44","guid":{"rendered":"http:\/\/www.grapheine.com\/en\/?p=23231"},"modified":"2018-04-03T12:49:37","modified_gmt":"2018-04-03T10:49:37","slug":"a-new-visual-identity-for-romans-sur-isere","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/news-agency\/a-new-visual-identity-for-romans-sur-isere","title":{"rendered":"A new visual identity for Romans-sur-Is\u00e8re"},"content":{"rendered":"

\"identite-visuelle-ville-de-romans\"<\/a><\/h2>\n

Romans-sur-Is\u00e8re<\/h2>\n

Last December we took part in a public consultation to design the new visual identity of\u00a0the city of Romans-sur-Is\u00e8re.\u00a0<\/span>Romans-sur-Is\u00e8re is located\u00a0on the right bank of the Is\u00e8re river, not far from the city of\u00a0Valence (Dr\u00f4me). With its\u00a0city neighbor Bourg-de-P\u00e9age, located on the other side of the river, it represents an agglomeration of 50 000 inhabitants.<\/span><\/p>\n

\"avant-apres-romans\"<\/a><\/p>\n

\"art-roman-branding-ville-histoire\"<\/a><\/h2>\n

Romanesque Art\u00a0in Romans<\/h2>\n

From its medieval origin (the city was founded in 838) the city has kept\u00a0on many buildings\u00a0this arc pattern, so typical of Romanesque art. Whether on the pediment of the Collegiate St. Bernard, on the facades of old neighborhoods or in the cloister of the Convent of the Visitation which now houses the International Shoe\u00a0Museum.
\nToday, the Romanesque Art refers to\u00a0a form of simplicity and authenticity that perfectly fits with\u00a0the identity of the city.<\/p>\n

\"fronton-art-roman-logo-cite-medievale\"<\/a><\/h2>\n

The bridge<\/h2>\n

The bridge over the Is\u00e8re river is a\u00a0place of passage and exchange. Symbolically, it is a link that connects us to others, a promise of travel and meetings.\u00a0More prosaically, it's kind of \"Champ-\u00c9lys\u00e9es\" of the city, an historical road\u00a0where events and festivals take place throughout the year. It also offers a perfect view of the Cathedral Saint-Bernard.<\/span><\/p>\n

\"logo-pont-romans-isere\"<\/a><\/h2>\n

When the word becomes a bridge<\/h2>\n

The design of the word \"Romans\" refers to the geography of the city. The \"m\" stands for the\u00a0bridge,\u00a0stepping over the Is\u00e8re river, while\u00a0a\u00a0line break takes\u00a0Romans back on the right bank.<\/span><\/p>\n

\"A4-plan-romans-sur-isere-logo\"<\/a><\/p>\n

Tomorrow's tempo<\/h2>\n

The beginning of an extra leg to the \"m\", gives some originality to the\u00a0letter.\u00a0<\/span>The letter becomes a sign. The word becomes a logo.\u00a0<\/span>It gives life to\u00a0the logo, provides the tempo and push forward\u00a0the image of the city.<\/span><\/p>\n

\"A5-dessin-du-M-romans-sur-isere\"<\/a><\/p>\n

\"A6-monogramme-ville-romans-sur-isere\"<\/a><\/p>\n

Humanistic values: more bridges and fewer walls<\/h2>\n

This logo is somehow \"a bridge that moves forward\".\u00a0<\/span>It proves wrong Newton who\u00a0said: \"Humans build too many walls and not enough bridges<\/em>\".<\/span><\/p>\n

\"A7-logo-ville-romans-sur-isere\"<\/a><\/p>\n

\"charte-graphique-ville-romans\"<\/a><\/h2>\n