{"id":22385,"date":"2016-05-17T09:40:06","date_gmt":"2016-05-17T07:40:06","guid":{"rendered":"http:\/\/www.grapheine.com\/en\/graphic-design-en\/charte-graphique-office-de-tourisme-de-paris"},"modified":"2018-04-03T12:49:48","modified_gmt":"2018-04-03T10:49:48","slug":"paris-convention-and-visitors-bureau-rebranding","status":"publish","type":"post","link":"https:\/\/old.grapheine.com\/en\/news-agency\/paris-convention-and-visitors-bureau-rebranding","title":{"rendered":"Paris Convention and Visitors Bureau rebranding"},"content":{"rendered":"

Paris Convention and Visitors Bureau<\/h2>\n

The Paris Convention and Visitors Bureau<\/a> was created in 1971 following the joint initiative of the Paris City Council and the Paris Chamber of Commerce and Industry. It has three specific missions: welcoming visitors, informing the general public, and promoting the destination within France and abroad.<\/p>\n

Paris in capitals<\/h2>\n

Our first question, of course, was whether or not to use the symbol of the Eiffel Tower. Without ever referring to the Great Lady, it\u2019s difficult to communicate effectively about the destination \u2018Paris\u2019 to an international audience. However, we were well aware of the overused visual territory, bordering on the kitsch.
\nWe opted, therefore, for simplicity and concentrated on a typographic design that suggests a Parisian skyline: the drawing of the \"A\" directly evoking the Eiffel Tower. The result is a minimalist logotype.<\/p>\n

\"A-01-branding-office-tourisme-logo-probleme-EN\"<\/a>\"A-02-branding-office-tourisme-logo-paris-en\"<\/a><\/p>\n

\"A-03-branding-office-tourisme-logo-mots-clefs-en\"\"A-04-mot-image-en\"<\/a>\"A-05-logo-paris-office-tourisme-branding\"<\/a>\"A-06-skyline-paris-typography-logo-en\"<\/a>\"A-07-construction-grille-logo-paris\"<\/a><\/p>\n

Paris Passlib'<\/h2>\n

The first application of this new graphic design was the \"Paris Passlib\", the official tourist pass of the capital. This packaged product provides access to over 50 museums and monuments in Paris and \u00cele-de-France, and allows visitors to travel freely with an unlimited ticket. It comes with a pocket book that contains all the useful information you need to know.
\nThis logo variation stands for the idea of traveling between several locations, from one key point to another. This sober and simple design allowed us to draw a tourist map of Paris.<\/p>\n

\"B-01-paris-pass-lib-logo-design\"<\/a>\"B-01-paris-pass-lib-map-graphic-design\"<\/a>\"B-01-paris-pass-lib-editorial-design\"<\/a><\/p>\n

 <\/p>\n

\"B-04-paris-pass-lib-divers\"<\/a><\/p>\n

 <\/p>\n

\"paris-pass-lib-metro\"<\/a><\/p>\n

Information points<\/h2>\n

The Tourist Office has 5 information points. The main office, located at 25 rue des Pyramides, has been completely renovated and now displays the new logotype. The interior design has been carried out by french agency Intangibles<\/a>.<\/p>\n

\"C-01-facade-office-tourisme-paris-pyramide\"<\/a><\/p>\n

 <\/p>\n

\"C-02-boutique-office-tourisme-paris-pyramide\"<\/p>\n

 <\/p>\n

\"C-02-boutique-office-tourisme-paris-pyramide-interieur\"<\/p>\n

 <\/p>\n

Colorful layouts<\/h2>\n

The previous graphic layout was based on the combination\u00a0of a picture of the Eiffel Tower and a photo of Paris, making color the main differentiating element.<\/p>\n

\"D-01-ancienne-charte-graphique\"<\/a><\/p>\n

In our proposal, the logotype is the central element of the graphic charter. It contains the iconography and becomes a window on \"Paris\". This frame invites the eye to travel between letters, titles and images, creating curiosity.<\/p>\n

We also wanted to invite an illustrator to work with us on iconography. It was the perfect opportunity to collaborate with S\u00e9verin Millet<\/span><\/a><\/span>, Lyon-based illustrator, whose simple and colourful work perfectly matches our vision of the project.<\/p>\n

Opting for illustration allowed us to step aside from the usual postcard pictures of Paris, and offer a fresh, colourful and poetic look on the capital.<\/p>\n

\"D-04-paris-charte-graphique-couverture\"<\/a><\/p>\n

Maps\u00a0of Paris<\/h2>\n

With 1.2 million printed copies, the map of the capital is the main document offered to visitors for free. It is available in 10 languages. S\u00e9verin Millet has created a colourful and lively character frieze, where only legs are visible: a true invitation to stroll around the city!<\/p>\n

 <\/p>\n

\"D-01-paris-map-design-charte-graphique\"\"D-03-paris-map-design-graphic\"<\/a>\"D-04-paris-map-design-detail\"<\/p>\n

 <\/p>\n

\"D-05-paris-charte-graphique-plan-ouvert\"<\/a><\/p>\n

 <\/p>\n

\"D-06-paris-charte-graphique-map-design\"<\/a>\"D-06-paris-charte-graphique-vue-ensemble\"<\/a>\"D-07-charte-graphique-editoriale-office-tourisme\"<\/a>\"D-06-paris-charte-graphique-detail-congres\"<\/a><\/p>\n

What's up in Paris<\/h2>\n

What's Up in Paris<\/a>\u00a0is a trend magazine for events and stays in the capital. It presents throughout its 32 pages the latest openings and renovations in terms of hotels, event venues, restaurants and shopping in Paris. We went for a \"dark\" cover to foster the image of a city that lives by night.<\/span><\/p>\n

\"E-01-whats'up-in-paris-magazine-template\"<\/a>\"E-02-whats'up-in-paris-magazine-design\"\"E-03-tourism-in-paris-magazine-design\"<\/a><\/h2>\n

Sales Manual<\/h2>\n

\"sales-magazine-layout-design\"<\/a><\/h2>\n

Special thanks<\/h2>\n

Special thanks to the team of the Directorate's Office of Tourism and Congress of Paris as well as the publishing service in charge of the project. The whole project has been carried out with great serenity and seriousness, in a climate of mutual trust. Choosing illustration over photography was not an easy decision, but\u00a0was strongly\u00a0supported by the team. Thanks again!<\/span><\/p>\n

A huge thank you to\u00a0S\u00e9verin Millet<\/a>\u00a0for the quality and simplicity of his illustrations on not-that-easy topics.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Paris Convention and Visitors Bureau rebranding.<\/p>\n","protected":false},"author":55,"featured_media":22364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[1556,1557,1558,1065,1559,1560,1561,1562],"class_list":["post-22385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-agency","tag-charte-graphique-en","tag-illustrations-en","tag-office-tourisme-en","tag-opera-en","tag-paris-en","tag-severin-millet-en","tag-tourisme-en","tag-typogramme-en"],"yoast_head":"\nParis Convention and Visitors Bureau rebranding - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Paris Convention and Visitors Bureau rebranding.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Convention and Visitors Bureau rebranding\" \/>\n<meta property=\"og:description\" content=\"Paris Convention and Visitors Bureau rebranding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.grapheine.com\/en\/news-agency\/paris-convention-and-visitors-bureau-rebranding\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - 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