{"id":75940,"date":"2025-04-07T16:36:10","date_gmt":"2025-04-07T14:36:10","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=75940"},"modified":"2025-04-07T16:38:14","modified_gmt":"2025-04-07T14:38:14","slug":"opera-fantastico-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/opera-fantastico-visual-identity","title":{"rendered":"Op\u00e9ra Fantastico – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"75761\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\".vc_custom_1742466384260{background-color: #121B20 !important;}\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

Op\u00e9ra Fantastico - Visual identity
\nExceptional marble from all over the world<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]Ilhet, a small village in the Hautes Pyr\u00e9n\u00e9es, situated at an altitude of 620 metres and home to 120 inhabitants, has been famous for its marble production since 1692.<\/strong><\/p>\n

This exceptional material, quarried since ancient times, now has its own name: Op\u00e9ra Fantastico<\/em><\/strong>. Because of its fragility, Op\u00e9ra Fantastico marble is mainly used for interior design projects. It can be found in some of the world's most exceptional buildings, including the Op\u00e9ra Garnier, the Ch\u00e2teau de Versailles and the Empire State Building<\/strong>.<\/p>\n

However, Op\u00e9ra Fantastico marble is not sufficiently promoted in its native land. Most of the processing and design is done in Italy.<\/p>\n

To address this lack of recognition in France and reclaim its origins, the district of Ilhet has set up a large-scale project to promote its heritage and revitalise the area<\/strong>.<\/p>\n

In 2023, Graph\u00e9ine designed the visual identities for the Op\u00e9ra Fantastico marble and the Atelier des Marbres respectively.<\/p>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"75769\" img_size=\"full\" css=\"\"][vc_single_image image=\"75771\" img_size=\"full\" css=\"\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_column_text css=\"\"]\n

A project to highlight Ilhet's heritage
\n<\/strong><\/h2>\n[\/vc_column_text][vc_separator css=\"\"][vc_column_text css=\"\"]L'Op\u00e9ra Fantastico and Atelier des Marbres
\n<\/strong><\/span><\/p>\n

The marble of Ilhet acquired the moniker \u2018Op\u00e9ra Fantastico\u2019 <\/strong>during the time of Louis XIV. The aim of this \u2018product\u2019 brand is to promote the village of Ilhet<\/strong> and its marble throughout the world.<\/p>\n

In the heart of the village of Ilhet, the Atelier des Marbres is a place of creation, exhibition and education<\/strong>. It's a place where one can learn all about the skills involved in working with marble<\/strong>. The Atelier is also a caf\u00e9 and artists' residence, where designers and creators rub shoulders.<\/p>\n

To reinforce the unity and coherence between the two identities, we chose to use common visual cues<\/strong>.<\/p>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_single_image image=\"75765\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75773\" img_size=\"full\" css=\"\"][vc_column_text css=\"\"]\n

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