{"id":75429,"date":"2025-01-27T12:08:43","date_gmt":"2025-01-27T11:08:43","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/identite-visuelle-ville-claye-souilly-seine-marne"},"modified":"2025-01-28T09:46:45","modified_gmt":"2025-01-28T08:46:45","slug":"visual-identity-city-of-claye-souilly","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/visual-identity-city-of-claye-souilly","title":{"rendered":"City of Claye-Souilly"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"73384\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

City of Claye-Souilly
\nNaturally alive<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]Claye-Souilly is a Seine-et-Marne town with just over 12,000 inhabitants. It's halfway between Paris, Meaux, Disneyland and Paris-Charles de Gaulle airport. It is surrounded by fields, forests and a business park. The town is renowned for its peace and quiet, its many green spaces, its village spirit, its small shops and residential areas. The municipality prides itself on offering its residents a quality of life worthy of the countryside, yet at the gateway to the Greater Paris metropolis.<\/p>\n

As its name suggests, the town of Claye-Souilly is the result of the merger of two localities, Claye and Souilly. Two communes that today form a single entity, but which in reality remain separate, due to the Nationale 3 dual carriageway that literally cuts the town in two, Claye on one side, Souilly on the other. The previous logo emphasized this duality, with the town symbolized by an orange ribbon tied around the road. The new identity had to erase this boundary and seal this union once and for all, without forgetting to highlight the character and soul of the town.<\/p>\n

Graph\u00e9ine helped the municipality of Claye-Souilly position and redesign its visual identity.[\/vc_column_text][vc_single_image image=\"73390\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"73454\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75427\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73470\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73395\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

Concept<\/h2>\n

The names \u201cClaye\u201d and \u201cSouilly\u201d share one thing in common: they both have a \u201cy\u201d, a descending letter, quite prominent and orally rather \u201clilting\u201d.<\/p>\n

The two communes \u201cClaye\u201d and \u201cSouilly\u201d are now one, and so are the two \u201cy \u201ds! Indeed, in the new logo, the bars join to form a branch, symbolizing the link that unites the two parts of the town. The branch is adorned with leaves, evoking a bucolic setting, far from the hustle and bustle of the city, despite being at the gateway to the Greater Paris metropolis. The baseline \u201cNaturally alive!\u201d completes the brand promise.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_gallery interval=\"3\" images=\"73460,73462\" img_size=\"full\" onclick=\"\" css=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"73388\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"73480\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n

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