{"id":73942,"date":"2024-09-23T11:39:18","date_gmt":"2024-09-23T09:39:18","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=73942"},"modified":"2024-09-23T13:48:53","modified_gmt":"2024-09-23T11:48:53","slug":"btp-consultants-visual-identity-and-brand-architecture","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/btp-consultants-visual-identity-and-brand-architecture","title":{"rendered":"BTP Consultants – Visual identity and brand architecture"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"73949\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\".vc_custom_1727084313448{background-color: #63B5E7 !important;}\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

BTP Consultants
\nAt the heart of innovation<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]Since 1996, BTP Consultants has been active in the construction and consultancy sectors through its various specialised subsidiaries. For its customers, BTP Consultants carries out property diagnostics and project management assistance.<\/p>\n

The existing visual identity lacked coherence, harmony and clarity. The group's visual identity was not formalised, and all the sub-brands were represented by different emblems. A figurative pictographic emblem for BTP Consultants, an abstract icon for MBAcity and a set of typographic ligatures for Citae. The wordmarks also lacked coherence.<\/p>\n

In the midst of rapid growth and strategic development, the group seized the opportunity to rethink its brand image and improve the legibility of its brand architecture.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"73648,73650,73652,73742\" img_size=\"full\" css=\"\"][vc_single_image image=\"74352\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_gallery interval=\"3\" images=\"73745,73747\" img_size=\"full\" css=\"\"][\/vc_column][vc_column width=\"1\/2\"][vc_column_text css=\"\"]\n

Simplifying the brand architecture
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The regular acquisition of specialist companies contributes to the expansion of the BTP Consultants Group's brand architecture. To make this organisation easier to understand, we have designed an identity for the parent brand: the BTP Consultants group.<\/strong> The sub-brands adopt the group's identity: with the same emblem and typography.<\/p>\n

The use of these common visual cues reinforces the unity of the group's subsidiaries and presents a coherent brand architecture<\/strong>[\/vc_column_text][\/vc_column][vc_column][vc_column_text css=\"\"]\n

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