{"id":71428,"date":"2024-04-15T15:58:47","date_gmt":"2024-04-15T13:58:47","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=71428"},"modified":"2024-04-16T12:50:47","modified_gmt":"2024-04-16T10:50:47","slug":"reims-opera-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/reims-opera-visual-identity","title":{"rendered":"Reims Opera – Visual Identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"70743\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Op\u00e9ra de Reims
\nOR(gold) for everyone!<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]In 2023, the city of Reims<\/strong> entrusted the management of the Op\u00e9ra to the \"Frivolit\u00e9s Parisiennes\" <\/strong>company. It's a first: never before has a lyric theatre been run by a collective. It's a bold choice, and one that increases their enthusiasm for imagining an opera for everyone<\/strong>.<\/p>\n

The ambition of the new programme is to offer spectators quality musical performances, a place where all citizens - rich, poor, young, old, Reims residents, visitors, amateurs, neophytes, the curious - can come together to enjoy the Op\u00e9ra's artistic offerings, a theatre that is wide open to the city, a box of surprises where you can enjoy new works as well as the repertoire, a place where you can come as a family to share, to be together, to pool your emotions.<\/p>\n

Graph\u00e9ine helped the Op\u00e9ra to define a new brand positioning, create a new visual identity and produce communications for the season.[\/vc_column_text][vc_single_image image=\"71688\" img_size=\"large\" css=\"\"][vc_empty_space height=\"80px\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"70817\" img_size=\"full\" alignment=\"center\"][vc_empty_space height=\"80px\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n

01. Logotypes<\/h4>\n

The logo is a monogram \"OR<\/strong>\" made up of the initials of the words \"Op\u00e9ra de Reims\". It is also an evocation of the word \"Or\" (Gold in French) symbolically referring to the gilding of the Opera, which will then be deliberately diverted to evoke the opposite idea of \"GOLD for all<\/strong><\/em>\" defining the promise of an opera accessible and shared with all Reims residents.<\/p>\n

The monogram is a ligature based on the typeface Herbus (Eliott Grunewald). The title is composed using two distinct weights of Agipo (Radim Pesko). These two typefaces define the typographic palette of the Op\u00e9ra de Reims' visual identity.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"70745,70747,70749\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"70883\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"70839\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"70751,70753,70819,70821\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"70759\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"70855\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"70857\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]A logotype in the form of an animated character\/mascot was created to embody the Opera's policy for young audiences.[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_empty_space height=\"80px\"][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_row_inner content_placement=\"bottom\"][vc_column_inner width=\"1\/2\"][vc_column_text]\n

02. Colors<\/h4>\n

The colour palette is extensive, offering multiple possibilities for matching. The secondary colours are bright and vibrant, contrasting with the institutional gold.[\/vc_column_text][vc_gallery interval=\"3\" images=\"70761,70763,70765,70767,70769\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

03. Headings<\/h4>\n

Titles are composed using 3 distinct weights (bold, bold italic and bold condensed) to give rhythm and character to the institution.[\/vc_column_text][vc_gallery interval=\"3\" images=\"70823,70825,70827,70829,70835\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

04. Composition of posters<\/h4>\n

The posters and visuals are composed using a system of staggered and superimposed flaps. By combining the possibilities in terms of colours with those offered by this page layout system, a coherent and constantly renewed whole is proposed.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"70779,70781,70783,70785,70787,70789,70791\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"70899\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70795\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70801\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70803\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70887\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70893\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70897\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n