{"id":63273,"date":"2022-10-23T14:52:21","date_gmt":"2022-10-23T12:52:21","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/patisserie-boulangerie-epilogue-naming-branding"},"modified":"2022-10-24T15:01:29","modified_gmt":"2022-10-24T13:01:29","slug":"bakery-pastry-epilogue-naming-branding","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/bakery-pastry-epilogue-naming-branding","title":{"rendered":"\u00c9pilogue &#8211; Naming &#038; brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"63193\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>\u00c9pilogue<br \/>\n<span style=\"color: #999999;\">A Tale of Gastronomy<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\"<em>No one is born a pastry chef, but one becomes one\"<\/em>. <strong>Julien Goulet<\/strong> developed a passion for this profession at a very young age. \"My parents were restaurant owners.\u00a0Even as a child, I was always in their kitchen making chocolate mousses,\" he says.<\/p>\n<p>After working with <strong>H\u00e9l\u00e8ne Darroze<\/strong> in London, then <strong>S\u00e9bastien Bouillet<\/strong> in Lyon, and gaining solid experience in pastry making, Julien decided to set up his own business, with the ambition of working with local and seasonal products, in short circuits, in order to promote the producers of our regions. His main values are excellence, authenticity and passion.<\/p>\n<p>So we helped him to find this name and create this visual identity, and end up with this brand universe with sweet flavors, sometimes acidulous, and always crunchy on the edges.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"63201\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63227\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><b>Naming <\/b><b>concept <\/b><\/h2>\n<p>If the epilogue is the conclusion of a speech, a poem or a literary work, why wouldn't it be the conclusion of a meal? The dessert would then be the epilogue of the meal. The prefix \"\u00e9pi\" will evoke the activity of baking by evoking the ear of wheat (\"\u00e9pi de bl\u00e9\" in French).[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"63275,63277,63279\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]<strong>The beginning of a never-ending story<\/strong><\/p>\n<p>You enter it as if you were in a bookstore, looking for a gift, without any specific idea. It is not a pretentious place. It is warm, and the smell of bread tickles our nostrils.<\/p>\n<p>The stall is a library of flavors, the choice is abundant. The waiter advises us, with simplicity and passion. Each cake has its own story. The card is the summary, the window, the cover. The bread is sold by the pound and the macaroons are Harlequins. We talk about collections, books and revisiting old recipes. The atmosphere is authentic.<\/p>\n<p>So we leave with a piece of history and the epilogue will be in our plate.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"63281\" img_size=\"full\" alignment=\"center\"][vc_column_text]\n<h2><b>Logotype concept<\/b><\/h2>\n<p>The logo's icon is as much a letter \"\u00c9\" as it is a piece of cake with an apostrophe as the cherry. Three generously drawn lines represent the different layers of this typographic pastry. To reinforce the artisanal character, we took out our chocolate pans to draw the sign by hand and thus obtain the desired authenticity.[\/vc_column_text][vc_gallery interval=\"3\" images=\"63221,63219\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"63223\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63225\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63229\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63237\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63251\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"63257\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"63263\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"63231\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63233\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"63259,63261\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"63235\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"63241\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"63239\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"63243\" img_size=\"full\" alignment=\"center\"][vc_column_text]\n<h2>Colors<\/h2>\n<p>The choice of colors has been carefully selected. Depending on the flavors and seasons, the logo can be adapted to the different products marketed. Peach, verbena, sage or pistachio, the color range is there to make the mouth water.[\/vc_column_text][vc_single_image image=\"63245\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63247\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63249\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"63265\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Epilogue, a Tale of Gastronomy. Creation of the naming and the visual identity, for a fine bakery-pastry shop.<br \/>\nA brand universe with sweet flavors, sometimes sour, and always crunchy on the edges.<\/p>\n","protected":false},"featured_media":63272,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-63273","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-naming-en","portfolio-tags-agriculture-agroalimentaire-en","portfolio-tags-gastronomie-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9pilogue - Naming &amp; brand identity<\/title>\n<meta name=\"description\" content=\"Epilogue, a Tale of Gastronomy. Creation of the naming and the visual identity, for a fine bakery-pastry shop. 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