{"id":59240,"date":"2022-08-29T09:00:20","date_gmt":"2022-08-29T07:00:20","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=59240"},"modified":"2022-08-30T10:22:10","modified_gmt":"2022-08-30T08:22:10","slug":"initiall-naming-visual-identity-branding","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/initiall-naming-visual-identity-branding","title":{"rendered":"Initiall – Naming & visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"59226\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2022[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Initiall
\nA home that suits you<\/span><\/h1>\n

Alliade Habitat<\/strong>, a subsidiary of the Action Logement Group and the leading social housing in the Auvergne-Rh\u00f4ne-Alpes region, has called on our expertise to create a rental management brand for students and young professionals.<\/p>\n

We know that housing is a fundamental element for the success of studies and professional projects. It is what guarantees autonomy so that you have only one thing in mind: to shape your future!<\/p>\n

It is also because each life path is unique, that Initiall adapts to each project, by proposing single or shared housing and citizen colocations for the most committed.<\/p>\n

In this context, our mission was to accompany the teams in the creation of the name and the visual identity of this new entity.[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"59191\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_gallery interval=\"5\" images=\"59253,59255,59251\" img_size=\"large\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Creation of the name<\/h2>\n
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The creation of this name is the result of participative workshops<\/strong> with the Alliade Habitat teams. Within a simple methodological framework, reinforced by our strategic<\/strong>, creative<\/strong> and legal support<\/strong>, we managed to take up the challenge of collectively finding the name that would formalize all the ambitions of the project.<\/p>\n

This brand name is a promise, it evokes the beginning of a new day, week, school year or professional year. It is the starting point that should help students or young professionals to carry out their projects. Finally, it is a name that is phonetically consistent with the parent brand \"Alliade\".<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"59257\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

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