{"id":42989,"date":"2020-02-03T10:40:50","date_gmt":"2020-02-03T08:40:50","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/love-radius-identite-visuelle-porte-bebe"},"modified":"2022-02-07T18:51:34","modified_gmt":"2022-02-07T17:51:34","slug":"love-radius-visual-identity-baby-slings-baby-carrier","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/love-radius-visual-identity-baby-slings-baby-carrier","title":{"rendered":"Love Radius &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"42636\" img_size=\"full\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2020[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Love Radius<br \/>\n<span style=\"color: #999999;\">Baby carrier &amp; Baby wrap<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Here's the new visual identity of \"<strong>Je Porte Mon B\u00e9b\u00e9<\/strong>\", the famous french brand of baby slings. Known as \"<strong>JPMBB<\/strong>\", the brand goes for a completely new name and becomes <a href=\"https:\/\/love-radius.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Love<\/strong> <strong>Radius<\/strong><\/a>.<\/p>\n<p>For more than 10 years now, \"Je Porte Mon B\u00e9b\u00e9\" has been inspiring parents <strong>to carry babies from birth<\/strong>. More than just a brand of baby slings, JPMBB promotes proximal parenting and teaches parents, as well as health professionals, <strong>how to carry a baby<\/strong>. Carrying trainings and the design of physiological baby slings make this french brand a market leader.<\/p>\n<p>Why changing the name? Undoubtedly because the former one was too descriptive, and therefore too restrictive for of their ambition. The <strong>Love<\/strong> <strong>Radius<\/strong>, literally \"the radius of love\" or \"perimeter of love\", is the space that everyone can create by making a circle with their arms, because babywearing is also a story of sharing and love. This new name and identity will allow the french brand to diversify, while sounding much better internationally.[\/vc_column_text][vc_single_image image=\"42985\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"42638\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"42642\" img_size=\"large\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Concept<\/h2>\n<p>Our creative work focused on a symbol associating the idea of love and carrying a baby, with that special arm position. An original sign was born. Between geometrical abstraction and figuration, some will see a parent, carrying a child, seen from above, others will see a heart cradling a child...[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"42638\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"42983\" img_size=\"full\"][vc_single_image image=\"42648\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"42644\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"5\" images=\"42646,42650\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"42652\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"42654\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"42656\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"42658\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]<strong>Love Radius's background<\/strong><\/p>\n<p>Above all, Love Radius has been <strong>a<\/strong> <strong>family<\/strong> <strong>affair<\/strong> for over 13 years now. The founders of the brand discovered babywearing at the birth of their first child thanks to a gift. This is what babywearing represents for them today: a gift for both adult and child.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]<strong>The missions of Love Radius<br \/>\n<\/strong>- Explain and promote what physiological babywearing is: its practicality (hands-free) and benefits (such as setting the foundation for future adult\/child communication).<br \/>\n- Advise on a daily basis whether you are a beginner or a professional and propose responsible selling: notice, experts' corner, Youtube channel, social networks...<br \/>\n- Helping parents to listen to the child, to listen to themselves, to trust the child and themselves, but also to re-appropriate their free will, which is often undermined during pregnancy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Graph\u00e9ine supports the famous french brand of baby slings &#8220;Je Porte Mon B\u00e9b\u00e9&#8221; in its name change and the creation of its new visual identity. Long live &#8220;Love Radius&#8221;! <\/p>\n","protected":false},"featured_media":42977,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-42989","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-fashion-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Love Radius - Visual identity<\/title>\n<meta name=\"description\" content=\"Graph\u00e9ine supports the famous french brand of baby slings &quot;Je Porte Mon B\u00e9b\u00e9&quot; in its name change and the creation of its new visual identity. 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