{"id":32759,"date":"2018-05-07T09:05:47","date_gmt":"2018-05-07T07:05:47","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/identite-visuelle-maisons-paysannes-de-france"},"modified":"2022-02-07T19:08:23","modified_gmt":"2022-02-07T18:08:23","slug":"maisons-paysannes-de-france-new-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity","title":{"rendered":"Maisons Paysannes de France – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"32668\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644257200931{background-color: #933723 !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n
<\/div>\n
\n
\n

Maisons paysannes de France
\nNew national & delegations visual identity system<\/span><\/h1>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text]Maisons Paysannes is an association that has been campaigning for 50 years for the preservation of buildings and rural landscapes.<\/strong> It was created in 1965 during the rural exodus that caused the abandonment of traditional rural buildings. Its action is based on its great mastery of techniques and know-how, as well as its knowledge of traditional materials specific to each region according to its geology, vegetation and climate.
\n<\/span><\/p>\n
<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"32671\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/222176164\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\n
Objectives:
\n<\/span><\/span><\/strong>\u2022 Put delegations back at the centre of action by introducing local variations of the logo
\n\u2022 Maintain a clear identification of the association by the smooth sliding of the current logo towards an updated version immediately recognizable throughout the territory.
\n\u2022 Rejuvenate the association's aging brand image<\/div>\n
<\/div>\n
Identification in relation to the current logo:
\n<\/span><\/span><\/strong>\u2022 Bold letters, their roundness and flexibility
\n\u2022 logo set on three lines: feeling of solidity and strength
\n\u2022 a lowercase typeface: simplicity and community spirit<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"32672,32670,32678,32680,32677\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"32731\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\n
The new stencil lettering created for Maisons Paysannes de France evokes architecture and co-construction. <\/strong>It is an original design that installs a differentiating signature. The creation of this custom lettering allows the national MPF logo to be declined into 88 decentralized delegation logos.
\n<\/span><\/span><\/div>\n
Some letters like \"a\" and \"s\" have several different writings: this small detail that we do not notice at first glance gives a singularity to the graphics that represents the spirit of the peasant house, each one is unique, particular.
\nThe lettering's constituent forms make it possible to create patterns that can be applied to the association's stationery and communication materials. These decorative elements are always in motion like a construction site. Here, each form is recoverable and reusable to infinity as are traditional materials.<\/strong><\/div>\n
The communication of Maisons Paysannes de France can play with the presence of a monogram that function<\/span>s as a reassurance label. It makes it possible to indicate in a subtle way the national antenna.<\/div>\n
<\/div>\n[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"32692,32676,32675,32673,32679,32674\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"32682,32681,32687,32683,32684,32685,32686,32688,32689,32690,32691\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"32744\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.<\/p>\n","protected":false},"featured_media":58168,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-32759","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-category-typographie-en","portfolio-tags-agriculture-agroalimentaire-en"],"yoast_head":"\nMaisons Paysannes de France - Visual identity<\/title>\n<meta name=\"description\" content=\"New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maisons Paysannes de France - Visual identity\" \/>\n<meta property=\"og:description\" content=\"New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T18:08:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity\",\"url\":\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity\",\"name\":\"Maisons Paysannes de France - Visual identity\",\"isPartOf\":{\"@id\":\"https:\/\/old.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg\",\"datePublished\":\"2018-05-07T07:05:47+00:00\",\"dateModified\":\"2022-02-07T18:08:23+00:00\",\"description\":\"New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity#primaryimage\",\"url\":\"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg\",\"contentUrl\":\"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg\",\"width\":1880,\"height\":1160},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.grapheine.com\/#website\",\"url\":\"https:\/\/old.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/old.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/old.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/old.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/old.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/old.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Maisons Paysannes de France - Visual identity","description":"New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Maisons Paysannes de France - Visual identity","og_description":"New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.","og_url":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-02-07T18:08:23+00:00","og_image":[{"width":1880,"height":1160,"url":"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity","url":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity","name":"Maisons Paysannes de France - Visual identity","isPartOf":{"@id":"https:\/\/old.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity#primaryimage"},"image":{"@id":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg","datePublished":"2018-05-07T07:05:47+00:00","dateModified":"2022-02-07T18:08:23+00:00","description":"New visual identity for Maisons Paysannes de France, an association working to safeguard traditional rural landscapes and buildings.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.grapheine.com\/en\/portfolio\/maisons-paysannes-de-france-new-visual-identity#primaryimage","url":"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg","contentUrl":"https:\/\/old.grapheine.com\/wp-content\/uploads\/MPF-case-study.jpg","width":1880,"height":1160},{"@type":"WebSite","@id":"https:\/\/old.grapheine.com\/#website","url":"https:\/\/old.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/old.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/old.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/old.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/old.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/old.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/32759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/old.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/old.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=32759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.grapheine.com\/en\/wp-json\/wp\/v2\/media\/58168"}],"wp:attachment":[{"href":"https:\/\/old.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=32759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}