{"id":26391,"date":"2016-11-13T14:59:57","date_gmt":"2016-11-13T12:59:57","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/logotype-lextenso"},"modified":"2022-02-07T19:21:00","modified_gmt":"2022-02-07T18:21:00","slug":"logotype-lextenso","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/logotype-lextenso","title":{"rendered":"Lextenso Editions – Brand design"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"24313\" img_size=\"1950x1000\" el_class=\"mainportfolio\"][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2016[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Lextenso, the digital revolution
\nof access to Law!<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text]Lextenso Editions\u00a0<\/strong>is a french editorial group specialized in the legal profession.<\/span> Created in 2008, it brings together all the publishing brands of the\u00a0<\/span><\/span>Petites Affiches group. Lextenso.fr<\/a> provides access to a body of case law and several reviews of the group<\/span><\/span>: Petites Affiches, Gazette du Palais<\/a>, R\u00e9pertoire Defr\u00e9nois, Bulletin Joly soci\u00e9t\u00e9s and Revue G\u00e9n\u00e9rale du droit des assurances. Following successive integrations, today 20 journals are accessible. It was therefore time for Lextenso to revise its brand architecture in order to make its offer more readable, while reinforcing its position as a major legal publishing player in a highly competitive context with well-known actors such as<\/span> Lexis Nexis and Dalloz.<\/span><\/span><\/p>\n

<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_gallery type=\"image_grid\" images=\"22532,21774\" img_size=\"full\" onclick=\"img_link_large\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\"2\/3\"][vc_single_image image=\"21772\" img_size=\"full\"][vc_single_image image=\"21771\" img_size=\"full\"][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]\n

A visual redesign to become simpler<\/h3>\n

The objective of this redesign was to make Lextenso an umbrella brand able to federate graphically all its different editions.<\/span> The logotype is very often found in a context of double signature. We have therefore chosen to keep the simplicity of a logotype reduced to the expression of its lettering in a cartridge. The addition of an emblem would not have been of any use, especially when one possesses a brand name as strong and meaningful.<\/span> Enhance the shape of the word \"Lextenso\", born of the fusion of the root \"Lex\" (which means \"written law\" in Latin) and the expression \"In extenso\" (which means \"Entire\"), was then the most obvious option<\/span><\/span>.<\/p>\n

A cartridge and a more assertive lettering<\/span><\/span><\/h3>\n
\n
A single rounded corner has been preserved to give more elegance to the silhouette of the logo.<\/span> The left part of the cartridge is left empty to allow the logotype to be hung as a label that \"go to cutting edge\" on the printed media. The lettering has been redesigned to give the brand more personality. It now sports a more statutory and rhythmic image (old wordmark composed in Bliss bold).
\n\u2022 The L becomes an uppercase
\n\u2022 Creation of the ligature of the letters \"x\" and \"t\"
\n\u2022 The letter \"n\" gets a bridge shape
\n\u2022 Better kerning
\n\u2022 Overall reduction of length<\/span><\/span>The terms \"editions\" and \".fr\" have been deleted in order to open up the \"scope of the Lextenso brand\".
\nThese adjustments made it possible to strengthen and stabilize the Lextenso logotype, in order to start on a more solid basis to ensure its new role as a \"mother brand\".<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"22525,27405\" img_size=\"full\" onclick=\"img_link_large\"][vc_single_image image=\"22538\" img_size=\"full\"][vc_gallery type=\"image_grid\" images=\"22263,22262,22524,21791\" img_size=\"full\" onclick=\"img_link_large\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"2\/3\"][vc_gallery type=\"image_grid\" images=\"21777,22531,22527,23046\" img_size=\"full\" onclick=\"img_link_large\"][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]\n

A new digital offer and a redesigned website<\/span><\/span><\/h3>\n

With its graphic charter, it is the digital offer of <\/span><\/span>Lextenso.fr<\/a> that has been reviewed from top to bottom. <\/span>It is now simpler and more accessible, while maintaining a legal information base that is one of the most complete online. <\/span>It integrates more content, but this one is now organized by pack. <\/span>Their design has been conceived by graph\u00e9ine to create both an efficient nomenclature of the offer \"trades\" and \"specializations\", as well as to offer a visual materialization of the online offer. <\/span>The design of the packs is inspired by the shape of the new Lextenso logotype, and allows to introduce an attractive range of colors in a website that could initially appear too dull. <\/span>The website interface has been reorganized and redesigned to allow customers to search through the entire content of the different Lextenso editions.<\/span><\/span><\/p>\n

he different sites belonging to the Lextenso brand now have a navigation bar that integrates the new logotype in its white version. <\/span>This allows cross-navigation to be carried out while asserting the nature of the umbrella brand of Lextenso. <\/span>The user can thus consult the entire digital offer, including the brand new site <\/span><\/span> emplois-juridiques.fr<\/a>, whose identity was also designed by graph\u00e9ine<\/span><\/span>.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

New visual identity and brand architecture for Lextenso.<\/p>\n","protected":false},"featured_media":56189,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-26391","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-tags-service-en"],"yoast_head":"\nLextenso Editions - Brand design<\/title>\n<meta name=\"description\" content=\"Graph\u00e9ine r\u00e9alise la nouvelle charte graphique du groupe Lextenso, acteur majeur de l'\u00e9dition juridique, pour une r\u00e9volution num\u00e9rique de l'acc\u00e8s au Droit.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lextenso Editions - Brand design\" \/>\n<meta property=\"og:description\" content=\"Graph\u00e9ine r\u00e9alise la nouvelle charte graphique du groupe Lextenso, acteur majeur de l'\u00e9dition juridique, pour une r\u00e9volution num\u00e9rique de l'acc\u00e8s au Droit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.grapheine.com\/en\/portfolio\/logotype-lextenso\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - 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