{"id":24179,"date":"2016-10-30T19:47:16","date_gmt":"2016-10-30T17:47:16","guid":{"rendered":"https:\/\/www.grapheine.com\/en\/?post_type=portfolio&p=24179"},"modified":"2022-02-07T19:21:52","modified_gmt":"2022-02-07T18:21:52","slug":"agrosolutions","status":"publish","type":"portfolio","link":"https:\/\/old.grapheine.com\/en\/portfolio\/agrosolutions","title":{"rendered":"Agrosolutions – Brand design"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"25101\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2016[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Agrosolutions
\n\u201cWhose crazy enough to combine
\nagriculture and environment?\u201d<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Agrosolutions<\/a> is the agri-environment consulting subsidiary of the agricultural cooperative group InVivo<\/a>. Born from the union of 216 french agricultural cooperatives, InVivo is a major economic player in four major areas: agriculture, nutrition and animal health, public distribution and wine. InVivo is the first french agricultural cooperative group with 8400 employees worldwide.<\/p>\n

The creation of a new\u00a0logotype allows Agrosolutions to assert its own identity and its positioning within the agriculture division of InVivo group. This icon\u00a0stands for\u00a0their 3\u00a0fields of action: agriculture \/ sectors\u00a0\/ territories, spinning around its core skills. \u2028In the form of three curved and rounded segments, that\u00a0are organized in a spiral composition. This movement evokes the idea of development and growth. The spiral also recalls the drawing of the lowercase letter \"a\" \u00a0that is the initial of the wordmark \"Agrosolutions\".[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"24134\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"24141\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

The\u00a0logotype<\/h3>\n

Each domain of action is represented by a color: blue for sectors, orange for the territories, and green for agriculture.
\nThe wordmark is set entirely in lowercase letters. The design of the lettering was thought to get the name \"Agrosolutions\" shorter as possible. The former capital S is now in lowercase to assume the indivisibility of the name.
\nOne variation of thickness between \"agro\" and \"solutions\" is present to add rhythm and make the word easier to read.
\nThe signature is \"consulting cooperative\" in the\u00a0international version, and \u00abAgricultures, Fili\u00e8res, Territoires\u00bb in the french one.
\nThis conveys the mission of consulting of AgroSolutions within the InVivo group.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"25100\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_gallery type=\"image_grid\" images=\"24310\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

A series of playful and poetic\u00a0illustrations<\/h3>\n

To reflect the dynamism and creativity of \u00a0AgroSolutions experts, the iconography has been built around colorful, poetic and double-meaning illustrations: pretty faces become little birds, muscles turn into hills, bees provide power light and a handshake is hidden in corn leaves.[\/vc_column_text][vc_single_image image=\"24160\" img_size=\"full\"][vc_single_image image=\"24138\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_video link=\"https:\/\/vimeo.com\/169070498\"][vc_single_image image=\"24143\" img_size=\"full\"][vc_gallery type=\"image_grid\" images=\"24148,24135,24150\" img_size=\"full\" onclick=\"custom_link\"][vc_gallery type=\"image_grid\" images=\"24149,24153,24155,24154,24152,24151,24147,24142,24140,24137,24146,24145,24136\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Visual identity of Agrosolutions, the agri-environment consulting subsidiary of the agricultural cooperative group InVivo. <\/p>\n","protected":false},"featured_media":56158,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-24179","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-category-motion-design-en","portfolio-category-print-design","portfolio-tags-agriculture-agroalimentaire-en","portfolio-tags-ecologie-environnement-en"],"yoast_head":"\nAgrosolutions - Brand design<\/title>\n<meta name=\"description\" content=\"Visual identity of Agrosolutions, the agri-environment consulting subsidiary of the agricultural cooperative group InVivo.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agrosolutions - 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